In London, Marylebone has been one of the most fashionable neighborhoods since the 17th century. Many celebrities, then and now, have called it home: from Sherlock Holmes and Charles Dickens to the Beatles and Madonna.

Pulling from this history, The BoTree, a Place III Hotel realized in collaboration with EPR Architects and interior designers at Concrete, was “designed to capture the spirit of the city’s ‘village’ life and reflect the prestige of central London,” said Melanie Knüwer, project architect at Concrete, whose team is behind the elegant rooms, social spaces, restaurant and bar. “The hotel’s design evokes the luxurious but also neighborhood feeling that can be experienced by strolling around the farmers market or stopping at a little cafe on the weekend.”

The BoTree bookends a unique and prominent corner lot that straddles two fashionable downtown neighborhoods: Marylebone and Mayfair. How to settle into such a site?

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